The smell of a freshly washed baby is universally acknowledged as one of the sweetest scents in the world.
Clean hair and skin, a dusting of talcum powder and maybe some Johnson's Baby Lotion combine to deliver a homely, heady bouquet beloved of mothers and fathers.
But if you can't be bothered with all that bathing before bedtime Italian fashion brand Dolce & Gabbana have bottled the smell so you can just freshen your little one up with a quick spritz
A perfume for infants might sound far-fetched but Dolce & Gabbana are just the latest brand in a long list to introduce a fragrance for babies.
Theirs is a unisex product packaged in a minimal black and white design in keeping with the brand's chic Italian style.
According to Stefano Gabbana the new perfume is inspired by the smell of a baby and is ‘designed to cuddle and pamper every little boy and girl’.
Burberry's £35 baby fragrance, available in a regular or a non-alcohol version, contains 'warm floral heart notes of cyclamen, orange blossom, lily of the valley and jasmine'.
Bvlgari's £20 Petits et Mamans is a fragrance 'created for the shared pleasure of children and their mothers. An exclusive fragrance and bath collection designed to give joyful and precious moments' containing Sicilian Orange, Bergamot, Brazilian Rosewood.
While L'Occitane's £18 Body & Hair Mom and Baby water is designed for mother and babe to share.
Even baby-friendly brands like Johnson's and Nivea offer a simple scent for mini-mes in Europe.
But does that make it OK? Or is this one step too far for the fragrance industry's marketing machine?
Read more: http://www.dailymail.co.uk/femail/article-2268166/Dolce--Gabbana-unveil-new-perfume-BABIES--improve-sweet-smell-infant.html#ixzz2J8ZDNJFY
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