Domino's will be the first national pizza delivery chain to offer gluten-free crust to its consumers.
The pizza chain will offer a small, 10-inch gluten-free crust at all U.S. stores, becoming the first major national delivery chain to do so.
Domino's says the new product is 'appropriate for those with mild gluten sensitivity' - estimated to include more than 18 million Americans - but does 'not recommend it for those with celiac disease.'
Domino's will be the first national pizza delivery chain to offer gluten-free crust to its consumers
Celiac disease is a digestive disease that damages the small intestine and interferes with the absorption of nutrients, according to the National Institute of Health.
'Domino's and the NFCA found that while the crust is certified as gluten free, current store operations at Domino's cannot guarantee that each handcrafted pizza will be completely free from gluten,' the company's news release said.
People with celiac disease cannot eat foods that contain gluten, a protein found in wheat, rye and barley.
Symptoms of celiac disease vary from person to person, but may include nausea and vomiting, abdominal pain, bloating, fatigue, constipation, and diarrhea.
According to Domino's and the National Foundation for Celiac Awareness (NFCA), the crust is a better fit for people with gluten sensitivity.
The gluten-free pizza costs about $3 more. Most gluten-free products typically do cost more to make.
'It's become a selling point,' says Alice Bast, president at the NFCA, a group that raises awareness of Celiac disease and gluten intolerance.
'The number one request we get from the gluten-free consumer is for gluten-free pizza - and beer.'
The pizza chain will offer a small, 10-inch gluten-free crust at all U.S. stores, becoming the first major national delivery chain to do so
Read more: http://www.dailymail.co.uk/news/article-2141201/Does-Domnio-s-gluten-free-pizza-actually-contain-gluten.html#ixzz1uJ6SrQp7